WHY WE’RE FLAGGING THE ‘CALORIE CREEP’ IN OUR 400-600-600 CAMPAIGN  - Achieve Oxfordshire
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WHY WE’RE FLAGGING THE ‘CALORIE CREEP’ IN OUR 400-600-600 CAMPAIGN 

Making healthy choices: a guide to decoding food labels

WHY WE’RE FLAGGING THE ‘CALORIE CREEP’ IN OUR 400-600-600 CAMPAIGN 

Achieve Healthy Weight Loss Oxfordshire are raising awareness around counting calories using the 400-600-600 guide in the new national ‘One You’ campaign.

 

In the past week you’re likely to have heard across the media that Britain needs to go on a diet, and lots of talk around calories. The new reports have mentioned that one of the main reasons for the UK’s increasing obesity crisis is that people are overeating every day, with many of the foods that are high in calories being consumed when people are on the go. 

The new campaign encourages adults to make healthier choices while out and about using the 400-600-600 as a guide. That’s around 400 calories for breakfast, 600 for lunch and 600 for dinner, plus a couple of healthier snacks and drinks in-between. Adults consume around a quarter (20-25%) of their calories from eating out, with many unsure how many calories they need each day. 

Here’s how we’re helping you to stop the calorie creep and how you can get involved. 

 

WHAT IS THE 400-600-600 MESSAGE ABOUT? 

 

This campaign is based around adult nutrition. We’re looking at ways to encourage mindfulness around the food choices we make while we’re on the go. 

CLICK ON THE IMAGE TO HEAR OUR DIETITIAN EXPLAIN

What is the 400-600-600 campaign about?

 

HOW CAN YOU USE 400-600-600 TO MAKE HEALTHY FOOD CHOICES? 

 

We are continuing to share our message around choosing to eat nutrient-dense meals and snacks. Expect to see lots of tips around how to go for options that are healthy, delicious and fall within the 400-600-600. 

CLICK ON THE IMAGE TO HEAR OUR DIETITIAN EXPLAIN

How can we use 400-600-600 to make healthy food choices?

 

HOW ARE OUR SERVICES PROMOTING 400-600-600? 

 

We’ve designed resources to help you make healthier choices. Resources that will be released throughout the campaign include: 

  • Healthy recipes 
  • Food swap suggestions 
  • Our Health Coaches will share what they typically eat in a day 
  • Weekly meal plans

 

CLICK ON THE IMAGE TO HEAR OUR DIETITIAN EXPLAIN

How are our services promoting 400-600-600?

 

HOW CAN YOU GET INVOLVED? 

 

Keep an eye out on our social media channels to see when the resources around counting calories are released! Follow the Achieve Healthy Weight Loss Facebook page HERE. 

CLICK ON THE IMAGE TO HEAR OUR DIETITIAN EXPLAIN

How can you get involved in 400-600-600?